Project brief

Play Clan fuses graphics with craft to narrate visual novellas that draw inspiration from the world around us. They use an illustrative whimsical style to create collections across Fashion, Home, Accessories, and Art, unraveling traditional folklore with a contemporary reinterpretation. In collaboration with Nasreen Singh, we were responsible for creating content, designing emailers, ads for social media, and marketing campaigns, that stayed true to the playfulness of the brand.