Project brief
Divine You is a creation of Franziska Hackhofer, a German origin, Delhi-based home baker with a passion for food that is organic, free of harmful chemical additives, sugar-free, and mostly vegan. The brand is all about creating an experience that combines the science behind optimal nutritional value with the pleasure of eating guilt-free delicacies.
With increased health awareness, people want to know what they are eating. Just simple products, with no chemicals and other additives. This simplicity and minimalism were carried forward in the visual language to promote a high-quality experience of consuming fresh and natural ingredients. Sans serif type was paired with a monospaced typeface on the label to get a sense of modernity while delivering a sense of integrity and transparency with regards to the use of natural ingredients.
