Ornate vintage floral frame with curling leaves, flowers, and a small rabbit illustration on a black background

Hi, I'm Nadia. I believe the best experiences feel effortless, even when the systems behind them aren't.

I am a product designer with 10+ years of experience across user experience and branding.
I design products that reduce friction, build trust, and help people move forward with confidence.

Currently based in Delhi (NCR). Open to remote/hybrid roles worldwide.

Selected Work

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Black square

Avion Rewards,
Royal bank of Canada

Simplifying a complex offers ecosystem for one of Canada's largest loyalty programs.

Avion Rewards,
Royal bank of Canada

A redesign of the information architecture to help members easily distinguish between earning and redeeming rewards.

Canada Post

Rebranding Canada Post's responsive website to create a more intuitive experience for over 17.6 million business and residential customers.

What I offer

White ornamental floral filigree flourish on a black background
White ornamental floral flourish with curling leaves on a black background

User Experience

Product Strategy

UX/UI Design

Heuristic Evaluations

User Flows & Information Architecture

Wireframing

Interactive Prototypes

Design Systems

Pitch Decks & Product Storytelling

Cross-functional Collaboration


Branding

Brand Strategy

Visual Identity Systems

Creative Direction

Logo Design

Typography Systems

Colour & Visual Language

Social & Marketing Assets

Presentation & Pitch Design


Illustration

Custom Illustration

Wall art

Digital Artwork

UI Illustrations

Iconography

Editorial Illustration

White folded card featuring a copper stylized face logo and the name “DEVANYA.”
Yellow illustrated graphic design portfolio booklet and white business card on a black textured surface
Yellow illustrated graphic design portfolio booklet and white business card on a black textured surface

Let’s see where an idea leads.

Black-and-white illustration of a stylized butterfly with patterned wings
Black-and-white illustration of a stylized butterfly with patterned wings