Hi, I'm Nadia. I believe the best experiences feel effortless, even when the systems behind them aren't.
I am a product designer with 10+ years of experience across user experience and branding.
I design products that reduce friction, build trust, and help people move forward with confidence.
Currently based in Toronto New Delhi. Open to remote roles worldwide.
Selected Work
Avion Rewards,
Royal bank of Canada
Simplifying a complex offers ecosystem for one of Canada's largest loyalty programs.
Avion Rewards,
Royal bank of Canada
A redesign of the information architecture to help members easily distinguish between earning and redeeming rewards.
Canada Post
Rebranding Canada Post's responsive website to create a more intuitive experience for over 17.6 million business and residential customers.
What I offer
Product Strategy
UX/UI Design
Heuristic Evaluations
User Flows & Information Architecture
Wireframing
Interactive Prototypes
Design Systems
Pitch Decks & Product Storytelling
Cross-functional Collaboration
Brand Strategy
Visual Identity Systems
Creative Direction
Logo Design
Typography Systems
Colour & Visual Language
Social & Marketing Assets
Presentation & Pitch Design
Custom Illustration
Wall art
Digital Artwork
UI Illustrations
Iconography
Editorial Illustration
Let’s see where an idea leads.
