Project Brief
U-TONE by Shalini is a well-equipped Pilates Studio offering high-quality personal and group sessions for women. Led by Shalini Khandelwal, an experienced pilates certified instructor, Shalini’s dynamic classes have grown in popularity over the years and are suitable for a wide range of people across diverse age groups.
Pilates is all about movement, balance and coordination. The logo is inspired by the reformer, a specialised pilates machine designed to keep the body mobile. The machine offers spring based resistance training, often carried out by pushing and pulling the carriage. A vibrant and bold colour palette adds a dynamic touch.
COLOUR STORY AND TYPOGRAPHY
